Navigating the New Frontier: Key Considerations in Pharma’s Partnership with...
The collaboration between social media influencers and pharmaceutical companies holds promise of reshaping the future of healthcare when it comes to accurate credibility and authenticity. In recent...
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HCP Engagement & Education
PM360’s Focus On section examines examines a specific area of the life sciences industry. In this issue, we take a closer look on the importance of patient education to Healthcare Professionals and...
View ArticleUnlocking the power of CX
According to research between pharma professionals and customers, there is still room for improvement regarding prioritized customer experience. As customer journeys have become more complex, with...
View ArticleCurrency of Information
Medical science Liaisons know that change is coming; How are they cashing in? Medical science liaisons (MSLs) within pharmaceutical companies deal in a special currency: scientific exchange and...
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Pioneering the Path Pre- and Post-Launch Strategies
Understanding the “why” before the “how” as Med Affairs charts the course for pre- and post-launch strategies. In the rapidly evolving landscape of healthcare, where breakthrough therapies and...
View ArticleEnhancing Patient Profiles to Support Personalized Care
Patient profiles can help healthcare professionals understand their patients better based on their personal issues, thus helping them feel more confident and comfortable with their treatment...
View ArticleBringing Innovation Back to Copay
An industry poised for progress will need to take the steps that reinvent copay technologies, and improve patient affordability programs. The opportunity to reshape an industry doesn’t come along every...
View ArticleHOW TO MAXIMIZE THE IMPACT OF PEER INFLUENCE: Top 3 Tips for Content Creation...
As the demand for high-quality, trustworthy, and actionable healthcare information grows, the window of time to capture a healthcare professional’s attention seems to narrow. With the majority of HCPs...
View ArticleClinical Research 2.0 Must Embrace Change
We are at a tipping point in the adoption of Clinical Research 2.0. The evolution of risk-based quality management (RBQM), wider adoption of artificial intelligence (AI) and regulatory updates have set...
View ArticleThe Pillars of Trust: Regulatory Compliance in Patient Engagement
Most marketers probably get more excited over the latest shiny new AI tool than a dusty old rule book. We’re attracted by opportunity, not by limitations. But the truth is that you’ll only be able to...
View ArticleNo One Likes Healthcare Adversting, But They Could.
Healthcare advertising rarely demonstrates that it knows how to reward customers for their time, or shows what a smart creative idea can do. We need a better approach. Making memorable creative isn’t...
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